Content marketing analytics: How to use data to change your strategy in 9 ways.
In content marketing, there is no such thing as a sure thing. The way people interact with content changes all the time, so that's why. However, if you know a lot about content marketing analytics, you can make better decisions about your strategy. If you haven't already started using analytics, you're behind your friends. Only 3% of bloggers don't use analytics at all. Some 29 percent of people keep an eye on every single one of their posts. Even if you are using analytics, you may not be using the right tools or looking at the right data, even if you are. If you don't want to spend money on a tool like HubSpot or ClickFunnels, there are a lot of free and paid options. It might be even more important than the tools, though, to think about how to use them. How can you use these tools to get information that you can then use to improve your strategy and campaigns? There are a lot of ways you can use complicated, detailed data to improve your content marketing strat...